Sometimes, the best way to encourage users to buy is to associate yourself with another brand.

While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it to turbo-charge your ad appeal.

Sarah shares her insights on leveraging psychology biases and incorporating them into ad creative to make your campaigns more successful. From pricing psychology to social proof and emotional appeal, Sarah reveals the key strategies that can help brands win in the competitive marketing landscape and create more compelling ads.