As your business grows, so does the need for support.

Employees play a critical role in helping you take on bigger projects and keep pace with demand. But hiring someone new every time you hit a roadblock can be costly - and sometimes unnecessary.

That's where marketing automation software comes in. It won't replace the creativity and strategy your team brings, but it can take repetitive tasks off their plates and act like an extra set of hands working behind the scenes.

In this post, we'll explore when it makes sense to bring on a marketing assistant and when automation software is the smarter long-term investment.