Harvard Business Services (HBS) is a leading business formations specialist that has helped form over 200,000 Delaware corporations since its founding in 1981. As the company has transitioned into a world of mobile-first, online sales, they have been posed with the unique challenge of delivering good customer service through a smartphone screen. We spoke with Michael Kupfer, HBS' Director of Marketing about how his team is tackling this problem using a Tars chatbot.