How Gogoprint uses Hotjar to go beyond traditional analytics and understand user behavior
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Piriya Kantong Piriya Kantong
1 min read
How Gogoprint uses Hotjar to go beyond traditional analytics and understand user behavior

How do you go about fixing high drop-off rates from key pages? Traditional web analytics, with its big-picture traffic data, will only get you so far. Take a leaf out of Gogoprint's book: the team used Hotjar to solve a major bottleneck in their customer journey and saw a 7% decrease in page drop-off rate as a result.

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