There are over five billion podcasts in the world and over five hundred million people listen to them. But getting your podcast in front of those people? That's a challenge, isn't it? So, how should you promote your podcast or your client's podcast? And how are you supposed to position and frame your podcast so that it drives actual business results?

After all, brands continue to lean into podcasting as a marketing channel. Here at Agorapulse, we have this MarTech show, a live webinar, then use that to power podcasts. And we're in the process of launching three iterations of the Social Pulse Podcast. Other brands like Adobe and HubSpot and Reveal have formed entire podcast networks. They're thinking like media companies, as Joe Pulizzi would say, and they're finding new avenues of distribution and new measurements of success.

How? That's exactly what Deirdre Tshien is discussing on episode six of The MarTech Show, hosted by Mike Allton, head of Strategic Partnerships at Agorapulse, and Robin Dimond, CEO and founder of Fifth & Cor. Listen to the entire podcast below or read on for the highlights of the conversation.