How to build a full-lifecycle customer engagement strategy
Associated with
Laura Hale Brockway Laura Hale Brockway
Josh Gladstone Josh Gladstone
Ashley Hyman Ashley Hyman
1 min read
How to build a full-lifecycle customer engagement strategy

Now more than ever, marketers are under pressure to support the full customer lifecycle-helping manage customer retention, prevent churn, and build on existing business. Marketers use various tactics to meet those objectives, but one is too often overlooked: personalized content experiences that engage customers on their post-sale journey.

If your current customer engagement tactic is a monthly newsletter, we need to talk. Today's customers crave experiences that speak to their pain points, provide personalized training and education, and build them up to becoming advocates.

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