Contributed video: The next PR frontier?
Posted Nov 21, 2017 4 min read
Contributed video: The next PR frontier?

If you work for a B2B tech company, contributed content is likely a cornerstone of your PR strategy. It provides the opportunity to control the the message and position your company's execs as thought leaders in your industry. While contributed content isn't going away, a new neighbor might be moving in next door: contributed video.

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