SEM marketing, which involves the use of paid search ads, helps businesses get their brand in front of thousands of potential customers actively searching for their products or services. However, navigating SEM marketing can be daunting. To help you out, we put together this guide that explains what SEM marketing is, how it differs from SEO, and even shares some SEM marketing tools you should try, and more. Plus, we included a free keyword research template that will help you get the most out of your marketing efforts.
Here are some factors to consider if you're planning to try your hand at ad auctions.