Pella, a window and door-making company, has been bringing innovation into people's homes for over 90 years. Pella has become a leader in technology and product innovation with more than 150 product and design patents.

Pella's passion for quality and innovation goes beyond the products and encompasses every part of the customer journey. While customer service often isn't a deciding factor in someone's window purchase, it often shapes how the customer feels later about their choice, their likelihood to buy from Pella again, or recommend Pella to their friends. In short, customer service directly impacts brand loyalty.