It can be hard to let go of some control in business, especially when the business is your passion. On today's episode of the GaryVee Audio Experience, I'm sharing a car ride conversation with Ari Mairena-Dannon, who is a visual artist. We discuss what it takes to build a personal brand, what it's like working with Lil Yachty, the value of authenticity and personal touch in content creation, and the importance of delegation. I hope you all enjoy this one!