Beyond Likes: How One Retail Brand Turned Social Media into a Revenue Machine
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Mike Allton Mike Allton
Posted Jan 9, 2025 19 min read
Beyond Likes: How One Retail Brand Turned Social Media into a Revenue Machine

What if you could transform your social media presence from a cost center into a social media revenue-generating machine?

For too many retail brands, social media success is still measured by vanity metrics, likes followers, and reach. But what if there was a better way?

And that's exactly what Agorapulse's Chief Storyteller Mike Allton explores with today's guest Katie Murphy, head of social media at Early Years Resources. Katie has revolutionized how her company approaches social media measurement, driving a stunning 341 percent increase in direct revenue from social media and a 236 percent increase in conversions. Today, she's here to share exactly how she did it and how you can, too.