When it comes to buying virtual event and webinar platforms, the process isn't always about comparing features on a sales page. Many buyers, just like in this story, begin their journey by asking trusted peers, checking communities, and relying heavily on word of mouth before ever booking a demo.

"What Webinar Platforms Are BEST For Virtual Events!"

In this clip, you'll hear how the buying decision for Goldcast started with simple conversations, recommendations from friends, and social sharing. By the time the demo request came around, the choice was almost clear.