How VMware's Lisa Martin cultivates calm strength to close the sales-marketing gap
Associated with
Katie Martell Katie Martell
Lisa Martin Lisa Martin
How VMware's Lisa Martin cultivates calm strength to close the sales-marketing gap

Tai chi is often described as "meditation in motion."

The practice involves a series of gentle physical exercises, mindful breathing, and stretches, each ensuring the body is in constant motion. The goal of tai chi is to harness one's energy in order to bring total harmony between our inner and outer selves.

In a way, it's a great analogy for the charter facing modern marketing operations (MOPs) professionals right now: Bring harmony to the customer experience by ensuring a consistent buying process, integrating data and technology, aligning marketing plans and execution to the broader business, and creating balance between sales and marketing.