Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018
5 min read
Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Read on to see what we found in Q4 2018, after we analyzed over 4.8 billion impressions and over 70 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR for each channel.

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