A/B Testing Statistical Significance: How and When to End a Test
Associated with
Jeff Bezos Jeff Bezos
Carmen Apostu Carmen Apostu
Disha Sharma Disha Sharma
Posted Nov 10, 2022 9 min read
A/B Testing Statistical Significance: How and When to End a Test

How do you know when to end a test? 70-80% A/B tests are either inconclusive or ended too early. Here's when to stop testing for optimal results.

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