Associated with
Brendan Cournoyer
6 min read
How Gartner Does Sales Enablement: 5 Key Takeaways
In a recent podcast for Sales Benchmark Index, Greg Alexander spoke with Gartner's Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016.
Here are five things I took away from her interview that should be top of mind for anyone responsible for sales enablement strategy and planning this year.
#1. Sales training doesn't work in a silo
#2. When it comes to sales content, less is often more
#3. Good coaching is important – like, REALLY important
#4. CRM integration is a priority (and if it's not, it should be)
#5. Your technology should help measure your success
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