Your CEO says it's too aggressive, the product manager says it's too vague, the sales rep says it's too long, and support? Well, they feel it doesn't do much to answer the main questions customers usually ask.

For digital researchers or market analysts, this scenario is all too familiar. You just can't please everyone...or can you?

With market segmentation, companies can optimize their digital strategies using an array of targeted messages and content specific to their audience, making sure that everyone, from C-levels to marketers, and customers included, are happy and on the same page.

But in order to get it right, you need reliable data. That's where market intelligence and advanced research tools come in.

In this article, we explain how to define your own market segments. We'll also provide you with some useful tips on choosing the right methods to give you a competitive advantage.