Did you just have an initial sales call? You probably didn't make the deal. We're not trying to be a Debbie Downer-that's just statistics. Research shows that sales are made in only one in 50 first meetings. That's two percent. Ouch.

It's the same with online marketing. Just because someone joined your mailing list or took a quiz you created doesn't mean they will become a customer. You'll probably need to communicate with them a few more times to convince them that your product can solve their particular problem.

Statistically, you want to push for five refusals before you give up on making the sale. And if you need to keep going until you get a "yes" or five "nos," well, that means you need to hone your sales follow-up technique.

These strategies will teach you sales follow-up best practices, from how to follow up after a sales meeting through the email follow-up after purchase.