The Growth of Digital Marketing and the Role of AI: Insights from McKinsey
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Posted Sep 19, 2023 3 min read
The Growth of Digital Marketing and the Role of AI: Insights from McKinsey

The recent McKinsey & Company study showcases the growth and importance of digital marketing as the way forward in a post-pandemic business environment. The digital customer journey has been accelerated by the pandemic, and increasingly, businesses are investing in digital marketing strategies that engage customers online. The study highlights the indispensable role of AI in enhancing customer experiences via targeted marketing strategy.

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