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Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores
Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business. Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora's path into retail stores, why he prefers retail over DTC orders, and more.
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