Google's Penguin update [https://moz.com/learn/seo/google-penguin] in 2012
drastically changed the SEO landscape. Websites with toxic and spammy backlinks
were penalized. Google also started considering the anchor text of backlinks and
internal links as a parameter to evaluate a website's relevance and authority.
This made anchor text optimization a necessity that can no longer be overlooked.

Gone are the days when website owners could get away with black hat tactics such
as using sponsored a