Reckitt Hygiene Comercial partnered with Cadastra and implemented Skai to automate optimization processes and maximize ROI and revenue for their Amazon advertising campaigns in Brazil. Cadastra utilized Skai's key features like Portfolios and Budget Navigator to automate bid strategies, drive campaigns to maximize ROI, and control budgets based on historical data for Reckitt Hygiene Comercial. After implementing Skai's Portfolios and Budget Navigator, Reckitt Hygiene Comercial saw a significant 147% increase in revenue and a 7.2% increase in ROI for Sponsored Brand campaigns in the first three months, while Cadastra achieved faster optimization flow and cost savings by removing low-performing keywords.