Associated with
Eric Westerkamp
Posted Jun 11, 2025
•
3 min read
The AI Advantage: Bridging the Marketing Measurement Divide
How can AI-particularly Machine Learning and Large Language Models-help close the marketing measurement gap and build trust in the boardroom?This article breaks down the key takeaways: how AI tools enhance marketing analytics, why dashboards alone fall short, and how narrative-driven insights win executive buy-in.
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