Associated with
Meaghan Murphy
Posted Jan 17, 2023
•
6 min read
Let's get phygital: Blurring online and IRL retail customer experiences
As shoppers trend towards becoming true omnichannel consumers, they're opening both their real and virtual wallets. Consumers who blur the line between IRL and online shopping spend 70 percent more often-and about 34 percent more than people who shop exclusively in-store, according to McKinsey. "Within the retail space, it's not just about meeting your shoppers [...]
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