Social media call-to-action buttons are one of the easiest ways to increase engagement on your social media posts. These buttons let you tell your audience how to take action on a post. For example, if you're posting a link to a new product, place a shop now button on your post. This will tell your users how to interact with your post, and give them easier means to do so. Generally, these buttons appear within your social media post, and the button is linked to whatever link you're sharing with your audience. So in the case of our Facebook example above, you'd put a