When choosing what application is best for your organization, you can greatly limit risk by using an app that's 100% native to Salesforce.
Many apps on the AppExchange take data outside of your CRM for processing or operations. But ultimately, the safest place for your data is inside your Salesforce CRM. When choosing what application is best for your organization, you can greatly limit risk by using an app that's 100% native to Salesforce.