Blackbaud is the world's leading cloud software company powering social good. Serving the entire social good community-nonprofits, foundations, corporations, education institutions, healthcare institutions, and individual change agents-Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence.

In late 2016, Lisa Kenney, Senior Demand Generation Marketing Manager for Blackbaud's Arts and Culture Group, inherited an underperforming, outdated, and exhausted email nurture for one of Blackbaud's leading fundraising management solutions, Blackbaud Raiser Edge NXT (RE NXT).

The goal of this campaign was to educate arts and cultural fundraisers on Blackbaud's sophisticated, cloud-based fundraising platform and its intuitive user experience. To revitalize the campaign, Lisa needed key messaging that resonated with the type of fundraiser she wanted to target and a great experience to deliver the information.

It didn't take long for Lisa to decide that Uberflip was the solution for building out the perfect content experience to complement her RE NXT email nurture. The Marketing Streams leveraged for this nurture campaign saw high engagement rates, and strong contributions towards influencing sales pipeline. Since the campaign launched, the emails have quickly become the number one RE NXT pipeline influencer for her market, influencing more than $100,000 in pipeline and counting. In Q4 2017, the emails themselves contributed to a 33% opportunity to deal conversion rate.