TikTok advertising is basically Facebook advertising with TikTok branding. There. That's it. I stressed about the best way to introduce TikTok advertising in a soft, inviting way so that you won't be intimidated. I don't think there's a better way to explain why this isn't scary. If you have ever run Facebook ads before, you will feel right at home in the TikTok Ads Manager. That's right. It even uses the same name as Facebook's product.