Arrow left
Customer Data Platform (CDP) / Simon Data / Podcast Episodes
The Methods and Math Behind Understanding Marketing Channel Performance With Michael Kaminsky, CEO of Recast
Associated with
Jason Davis Jason Davis
Michael Kaminsky Michael Kaminsky
1 min read
The Methods and Math Behind Understanding Marketing Channel Performance With Michael Kaminsky, CEO of Recast
Simon Data Simon Data

Understanding marketing channel performance can be difficult, especially if these channels are non-trackable. Here's what to do.

Other content from Simon Data
Explore all
Why composable CDPs benefit CRM teams
Article
Why composable CDPs benefit CRM teams
Getting started with Customer Data Integration (CDI)
Article
Getting started with Customer Data Integration (CDI)
The best ways to build customer loyalty in 2024
Article
The best ways to build customer loyalty in 2024
Improving customer loyalty and retention in a chaotic world
Article
Improving customer loyalty and retention in a chaotic world
Featured by Salesforce
Ramp Up Your B2B Account-Based Marketing Strategy With This Crawl-Walk-Run Approach
Featured
Article
Ramp Up Your B2B Account-Based Marketing Strategy With This Crawl-Walk-Run Approach
Salesforce Claimed Salesforce