Half of your leads aren't ready to buy when they fill out your lead form, and a whopping 80% of them will never convert. But don't let these dismal stats get you down – you can dramatically improve your sales outcomes after lead generation with lead nurturing.

Companies that execute well-defined lead nurturing strategies generate 50% more sales at 33% lower costs, according to conversion rate optimization firm Invesp.
In this guide, we'll explain everything you need to know about lead nurturing, cover how to build your own lead nurturing strategy, and introduce the most effective lead nurturing tools available.