Even if you're not familiar with Intercom [https://www.intercom.com/] as a
company, you've probably encountered their product on more than one occasion. As
an industry leader in live chat and customer messaging, they've built a
well-established place in their market through smart content marketing
[http://blog.idonethis.com/the-sprawling-guide-to-content-marketing/]. In
today's teardown, we're going to find out how.

The core of Intercom's content strategy is storytelling. They're masters at
cr