In an upper funnel awareness campaign for Scotts Miracle-Gro, Zeno Group worked with StackAdapt to help their client drive user awareness and impact public perception of the Scotts Miracle-Gro brand. With the challenge of altering the misconception that Scotts was a non-environmentally conscious company, this campaign aimed to positively impact consumer perception by reinforcing Scotts' new "GroMoreGood" messaging. The result of the campaign drove over 7.6M impressions, a high video completion rate (VCR), a cost-efficient CPM and impactful results from their brand lift study.