One way to add humanity and authenticity to our communications is to really listen to our customers, and then let them speak to other customers (or potential customers) on a one-to-many scale. Hearing that others have experienced the same struggles, the same anxieties, but managed to find a better path forward can be like hearing a voice in the wilderness, or seeing a friendly face when you're lost in a parking garage. And just that connection is often enough to stay motivated, work through the obstacles, and transform how your organization tackles and achieves ambitious goals.