Meaningful marketing: A human touch increases email engagement
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Brendan Regan Brendan Regan
6 min read
Meaningful marketing: A human touch increases email engagement

One way to add humanity and authenticity to our communications is to really listen to our customers, and then let them speak to other customers (or potential customers) on a one-to-many scale. Hearing that others have experienced the same struggles, the same anxieties, but managed to find a better path forward can be like hearing a voice in the wilderness, or seeing a friendly face when you're lost in a parking garage. And just that connection is often enough to stay motivated, work through the obstacles, and transform how your organization tackles and achieves ambitious goals.

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