Brand teams are expected to create more content than ever before, yet according to Forrester Research, 33% of B2C marketers say that deciding what content to make is the greatest challenge they'll face over the next two years. It's a challenge because of the content black hole, a lack of visibility into not only where content internally resides, but also where it's published and, most importantly, how it's performing. Without these insights, brands continue to churn out content that isn't optimized, and often never gets used.