Associated with
KC Tveit
Posted Oct 26, 2021
•
13 min read
How to Measure the ROI of Your Sales Kickoff Event (SKO)
To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect benefits of the event. Our formulas and cost factors show you how to calculate the ROI of your SKO.
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