Associated with
Jeanne Hopkins
Techniques Performance Marketers Use to Track Campaign Conversions in the Real World
A report by PJ Solomon reports that people spend 70 percent or more of their hours awake outdoors, boosting the power and potential success of an Out-of-Home (OOH) campaign. Nonetheless, the current climate means many people spend more time indoors, which opens the door to digital marketing. Read more on Techniques to Track Campaign Conversions in the Real World.
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