The 73rd Primetime Emmy Awards are right around the corner!

For publishers, high-profile events like the Emmys present an opportunity to win traffic share away from competitors while also converting new users into loyal subscribers.

To do this, you need to understand what is top of mind for viewers right now, what they are searching for, and how they plan to watch the Emmys. Most importantly, you need to contextualize your digital performance against previous years. Cue post-mortem analysis.

We analyzed key insights from our suite of digital intelligence tools for publishers and media along with Emmy data from both the past few weeks and years past, to help you perfect your current strategy. Keep reading.