When increased revenue and new business are key goals for your marketing team, you need a reliable strategy for generating sales on social media. Special offers and limited-time specials can certainly help. But these tactics are far from your only options for convincing new customers to purchase. With brand storytelling, you can capture your audience's attention, convert customers, and even improve loyalty over time. Is your marketing team new to telling compelling stories? Discover why storytelling is important for social media and learn how to share your brand story effectively. Why Is Storytelling Important in Business and Marketing? As a