There are currently more than 1.8 billion websites on the World Wide Web today and more than 500,000 new websites launch each day.

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms.

Doing this effectively ties directly to your ability to generate leads and increase revenue. According to Google, almost half of all purchases are done online and 59% of shoppers say they research products online before they buy to ensure they are "making the best choice possible."

How can you make sure your audience finds you? In this article, we're going to keyword mapping hacks and keyword research tools to ensure your SEO efforts drive traffic from the right audience.