CMO Convo | Cultural flexibility for marketing creativity | Bob Sherwin
Associated with
Bob Sherwin Bob Sherwin
Will Whitham Will Whitham
Posted Oct 25, 2023 3 min read
CMO Convo | Cultural flexibility for marketing creativity | Bob Sherwin

In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring new perspectives. But there's one constant that remains essential for marketers to succeed: being able to tap into creativity.

So it's pretty dang important for CMOs to