Why Your Content Strategy Doesn't Get Executive Buy-In - ft. Devin Reed
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Devin Reed Devin Reed
Why Your Content Strategy Doesn't Get Executive Buy-In - ft. Devin Reed

Does your content strategy feel like it's always under attack?

Like, at any moment, an executive who's been spending too much time reading LinkedIn bros, "how to do content" advice can swoop in and tear the whole thing apart?

In this episode of The Cutting Room, I'm talking with Devin Reed, the Head of Content at Clari, and former Head of Content at Gong about what it takes to create a defensible content strategy built on a rock-solid foundation.