Personalization is finally edging out omnichannel as the most frequently cited term by retailers far and wide. It's an aspiration, a key strategy, a business imperative...however you cast it, personalization is top of mind for business leaders and technology strategists alike. Oracle Retail VP of Strategy and Solution Management, Jeff Warren recently co-hosted a webcast with guest speaker, Brendan Witcher, VP and Principal Analyst of Forrester to dig into the state of personalization in retail today and Forrester's take on what it means (or doesn't mean) to be customer obsessed. I sat down with Jeff for a quick Q&A after the event to capture the key takeaways: