Why and How Businesses Should Gain Control of Data in the Wild | Reputation
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Joe Fuca Joe Fuca
Posted Jul 22, 2021 7 min read
Why and How Businesses Should Gain Control of Data in the Wild | Reputation

The explosion of social media, online forums, and the like have provided brands with more data than ever before. This data in the wild, also known as unstructured data, yields the type of raw insight into customer sentiment that marketers need to learn to leverage.

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