Top Hotel Affiliate Marketing Strategies for Hotels | Cvent Blog
Associated with
Laura Fredericks Laura Fredericks
13 min read
Top Hotel Affiliate Marketing Strategies for Hotels | Cvent Blog

Direct bookings have gained on OTAs in recent years, and they're more profitable for hotels-in both lower costs and higher average daily rates (ADR). One of the most effective strategies for driving prospective guests to your website is affiliate marketing. And though launching a program requires some heavy-lifting, it's well worth the effort. Once established, this marketing strategy is relatively hands-off.

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