People are willing to pay a premium price for a hyper-personalised experience and that dovetails into how you are collecting, pooling and using data.|People are willing to pay a premium price for a hyper-personalised experience and that dovetails into how you are collecting, pooling and using data.|People are willing to pay a premium price for a hyper-personalised experience and that dovetails into how you are collecting, pooling and using data.|People are willing to pay a premium price for a hyper-personalised experience and that dovetails into how you are collecting, pooling and using data.