In the latest episode of the Revenue Leadership Podcast, I sat down with Kyle Lacy, CMO at Jellyfish and former CMO at Lessonly, to explore how revenue leaders can create alignment between their sales and marketing teams. Known as the "Bad Boy of SaaS Marketing" - a name that I gave him 2 minutes before recording - Kyle has built a career that blends creative brand marketing with a sharp focus on driving measurable revenue outcomes. We dove deep into the CMO's view on creating revenue alignment and what marketing executives look for in their sales counterparts. His insights are invaluable for anyone striving to unify these often disjointed departments.