Is your SEO strategy ready for the next evolution ofbig shift in search?

Kaylee Peterson, Director of SEO at Compose.ly, opens the episode by addressing the growing shift from traditional SEO to Answer Engine Optimization (AEO). She explains how AI-driven tools like ChatGPT and Bard are reshaping search behavior and shares strategies for creating modular, user-friendly content that works for both humans and bots. We're also joined by Will Sigsworth, Head of SEO at Pipedrive, to demystify how AI, AEO and technical SEO are shaping the future of content marketing. He explains how marketers can optimize for emerging search behaviors without abandoning tried-and-true SEO principles.

In this episode, you'll learn:
1. Answer Engine Optimization: How AI is transforming search and what marketers need to know
2. Content and SEO Collaboration: Why combining SEO fundamentals with creativity delivers better results
3. Technical SEO Foundations: How technical SEO paves the way for ranking and audience engagement