Associated with
Jessie Johnson
Posted May 24, 2022
•
9 min read
Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers
Here are five key findings from Forrester's recently published report The State of Automated Conversations in B2B that highlight the use of conversation automation in B2B marketing, trends in content personalization, and the role of AI in facilitating these interactions.
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