Associated with
Lizz Kannenberg
Posted May 7, 2018
•
8 min read
Why social should be the nucleus of every matrix organization
Unlike traditional marketing functions, social media's astronomical rise to prominence and myriad business use cases has resulted in ambiguity about which teams are best positioned to "own" it. In order for your matrix organization to keep pace with the digital transformation, you have to place social at the center.
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