Website traffic is the heartbeat of your online presence. It represents the vitality of your brand and how well you engage with your target audience.

While monitoring your own website's traffic is always important, it's only when you compare it against your competitors' that the full picture of where you're missing out emerges.

So, how do you find where those missed opportunities lie? By running a traffic gap analysis on your competitors 🕵🏼

Strap in for our full guide on traffic gap analysis – a step-by-step on how to decode your competitors' most lucrative traffic sources and successes – with a little help from Similarweb along the way.